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Supporting innovation at the Cumbria Tourism Awards

We are delighted to be sponsoring the New Tourism Business Award again at this year’s Cumbria Tourism Awards, celebrating the region’s most exciting new entrants to the visitor economy.

These awards recognise the creativity, ambition and resilience of tourism businesses across Cumbria. As a firm deeply rooted in the local community, we are proud to support an initiative that shines a light on those who are helping to shape the future of the region’s tourism sector.

The New Tourism Business Award is particularly important. It highlights individuals and organisations who have taken the bold step of launching a new venture, often navigating significant challenges to bring fresh ideas to life. These businesses play a vital role in strengthening Cumbria’s economy, enhancing its visitor offer and showcasing everything that makes the area such a special place to live, work and visit.

We understand the challenges that come with starting and growing a business, and we are committed to supporting local enterprises at every stage of their journey.

This year’s finalists are:

The Awards bring together the very best of the region’s hospitality, leisure and tourism sectors, providing an opportunity to celebrate success and share inspiration.

You can find out more about the awards and this year’s event here: Cumbria Tourism Awards

We look forward to celebrating all the finalists at Awards night on 8 July, and wish them all the very best of luck.